Founded in 2013 by Mr. Guofu Ye, MINISO was inspired by specialty stores overseas that offered well-designed, high-quality, and affordable products. From humble beginnings in a Guangzhou garage, MINISO has grown into a global lifestyle brand driven by design, innovation, and a unique retail model.

MINISO promotes its “Joy Philosophy”—offering creatively designed products at accessible prices to bring happiness into everyday life. With a strong emphasis on “interest-driven consumption,” the brand has collaborated with over 100 top global IPs including Disney, Marvel, Sanrio, and Harry Potter to launch fun, trendy, and functional products that appeal to a young, global audience.

Since launching internationally in 2015, MINISO has expanded into over 111 countries with 6,600+ stores in major cities like New York, Paris, London, Dubai, and Sydney. Listed on the NYSE (MNSO) in 2020 and the HKEX (9896.HK) in 2022, MINISO continues to grow sustainably with a clear vision: to become the world’s No.1 IP design retail group.

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